About SS Consulting

Not an agency of account managers. Just me, and 35 clients.

I'm Sal, founder of SS Consulting. Here's why I built it this way, and why I'd rather keep it small than grow it the way most agencies do.

Sal, founder of SS Consulting
Salvador, "Sal"
Founder, SS Consulting · Chicago, IL

I started in this industry in 2020 and spent those years learning what actually moves the needle in an ad account, and just as much time learning what I never wanted this agency to become. The person you talk to first is the same person adjusting your bids six months later. I'd genuinely rather work with 35 people who want to build something than 100 who just want a vendor.

2020Managing PPC accounts since
35Maximum clients, by design
0Account hand-offs
CHIBased in Chicago, USA

Outside the ad accounts

Sal celebrating with friends

Same as anyone else, I've got people I'd do anything for.

Sal horseback riding

Trying my hand at horseback riding, on a trip a few years back.

Sal volcano boarding

Volcano boarding, because it looked like a good idea at the time.

"I'd rather have 35 ride-or-die clients than 100 who don't want to figure this out with me."

Sal, founder of SS Consulting

Why I built it this way

I've been in agency life since 2020. This is what I stopped doing.

Most agencies grow by hiring juniors and handing your account to whoever's free. I went the other way and kept the roster small enough that I could still run every account myself, out of my Chicago office.

The hand-off

You sign with a senior strategist, then get moved to an account exec you've never met, three months in.

The jargon report

A monthly PDF full of impressions and CTR, with no line connecting spend to actual leads and revenue.

The setup fee

A few hundred dollars just to "onboard" you, before a single ad has run. We don't charge one.

The 35 client cap

Why I capped this agency, and won't grow past it.

Every account here is run by me personally. That only works up to a point. Thirty-five is roughly the number of accounts I can give real, hands-on attention to every single week. Past that, I'd have to start hiring account managers and handing off clients, which is exactly the model I built SS Consulting to avoid.

Client roster 34 seats open of 35

When the roster is full, it's full. No exceptions, no "just one more client."

About questions

Common questions about SS Consulting

Because I'm the one running every account. Past 35, I'd have to start handing accounts to other people, and that's exactly the model I built this agency to avoid. I'd rather have 35 clients who are fully committed than 100 who aren't.
You can still request the audit and get on the list for the next open seat. I'd rather tell you honestly that you're waiting than take you on and give you less attention than you deserve.
Yes. I'm based in Chicago and work with clients across the US. Everything runs by text, email, and screen sharing, so location isn't a limiting factor.
I'm the one managing every client account and every call to action on this site. That's the point: no hand-offs, no rotating account managers.
Campaigns don't need minute-by-minute babysitting, so a short gap in reach doesn't put your account at risk. For anything urgent, I check in from wherever I am. If I'm ever unreachable for an extended stretch, I'll tell you ahead of time and make sure nothing important is left waiting.

Ready when you are

Get your free audit, or just text me.

Free audit Text Sal