Resources
Straight answers about PPC, no fluff.
Written by Sal, based on what I actually see managing ad accounts. No gated PDFs, no email required.
How much should Google Ads cost for a small business
Budget ranges, what management fees typically look like, and how to think about ad spend versus management cost.
Read the articleGoogle Ads vs. Facebook Ads: which should you start with
The real difference between search intent and social discovery, and how to decide where your first ad dollar should go.
Read the articleWhat a real PPC audit actually checks
What I look at first when I open a Google Ads or Meta account, and the mistakes that show up most often.
Read the articleReady when you are